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- 22 Tips: Designing an Effective Slide Deck Presentation
- Freelance Confidential: Now Available!
- Top Freelance Jobs from Job Board – Week 3, March
| 22 Tips: Designing an Effective Slide Deck Presentation Posted: 22 Mar 2011 01:00 AM PDT Every once in awhile an opportunity arises for freelancers to present their work or expertise to peers and prospective clients. Agreeing to take part is at best a fantastic chance to network, a way to exchange ideas and insights or to pick up contacts that will give you work. At worst, it is a terrifying and overwhelming commitment. Designing a slide deck is one of the first steps to prepare for a presentation and will help guide the organization of your talk. Engaging slides will not only help you better communicate your ideas to your audience, it will demonstrate your professionalism, and knowing you’ve got a good deck will reinforce your confidence as you get up to speak.
Setting up Your Slide DeckSoftware: If you’re unsure how to begin building your slides, Keynote (part of the iWork bundle) is widely considered the favorite presentation software of designers who are also seasoned presenters. PowerPoint and plain old PDFs will also do the trick. While software should be established upfront, it is arguably a secondary concern. The qualities that will make or break your presentation are the content and the design. Spend most of your time creating and displaying your content. File format: Ask whoever is organizing your event how you should deliver your presentation.
A PDF is usually a safe bet and serves as a reliable backup to whatever format you go with. If you are running the slides yourself, go over the keyboard shortcuts and make sure you can navigate your way around the software so that your presentation will run uninterrupted. Size: Generally, a 1024×768 size at 72 dpi is yet another safe bet. Most projectors do not have a resolution higher than this (those that do tend to be pricier). Images smaller than the projector’s output will enlarge fuzzy and pixelated, so plan for the best case scenario, or highest size possible, keeping in mind that the larger the presentation size the larger (and heavier) your file size. The 1024×768 resolution strikes a good balance between displaying nicely and running smoothly. Transitions: Go easy on the transitional animations. Simple and subtle transitions do the trick of getting from one slide to the next without distracting from your important content. Transitions on their own are not all that important to a slide deck, but implemented carefully, they can add that final, professional touch. Templates: There are few templates that are truly worth using. They can be poorly designed, commonly used (others will have the same deck as you), or are not versatile enough to create an interesting presentation. It is better to make your own unique template with a simple background or texture and consistent use of fonts. Ideally, the design will speak to your subject matter. If you are at a loss for designing your slides here are some PowerPoint templates for inspiration or purchase. Give yourself credit: Make sure your name and a way to contact you are clearly labeled within your deck, typically on the first or last slides, or both. Preparing Your ContentPlacement: Unless you are confident that your presentation will take place in a venue with stadium seating, be sure to place text and important information at the top of the slide. This way those in the back can still get the gist of your talk without trying to dodge the heads and hairdos of tall people standing in front of them. Leave room for additional insights: Do not plan to reiterate what is already apparent on the slide. Words and images should be a trigger for what you are going to say, reinforcing your speech, not making your speech redundant. One idea per slide: Text and visuals on the same slide should speak to the same idea. What you are saying while that slide is on display should also support that idea, even if you plan to go further into depth. Better yet, choose the deepest idea – the most detailed or the most complex – to display on your slide so that people will listen as you build up your narrative, helping them make sense of what they are seeing. This reinforces understanding. If you need or want to talk about a new idea, create another slide. If the idea is not worthy of a new slide then perhaps you could reconsider whether it is necessary to include it. Avoid bullet points: When you are able, trade the list format for a more interesting photograph or illustration that demonstrates the same idea. If you cannot avoid them completely, limit yourself to three short bullets, which will be easier to digest than five or ten long ones. ImagesBigger is better: Use large text and large images. The larger the better because they will be easier for those in the back to see. This should go without saying, but too many presentations have images with photographs too small to see from a distance. Consider swapping small images with a strong headline or a larger illustration. One image per slide: Just as there should be one idea per slide, there should also only be one image per slide. This keeps the message straightforward and focused, and it ensures you will take the advice above and use extra-large images. Vary your visuals: Your deck shouldn’t have 100% of one type of graphic. Ideally it will mix photographs, illustrations, and text to sustain your audience’s interest. The same format over and over again is boring, which is another reason not to use a standard template. Creative Commons: Images with Creative Commons licenses are uploaded for free use in things like presentations, but be sure you provide proper image credit. Some licenses allow manipulation of an image, others do not. Nearly all require attribution, so be sure to provide credits when you insert the image into your slide show. Find the images you need by searching via CreativeCommons.org. TextDisplay less than 15 words per slide, preferably less than 10: The faster someone can read what’s on your slide, the quicker they will return to your face and concentrate on what you are saying. However uncomfortable this idea may make you, it is this engagement that you need in order to captivate your audience and deliver an effective presentation. These statistics give you an idea of how fast your audience will be able to absorb your content (as well as how fast you will be able to share it). The average person:
Remember, you want your audience to be paying attention to you while they are looking at the slides. Note: Your audience will read faster than you can speak. The duration of a slide should last no longer than a couple of minutes, which is no hard and fast rule, but the idea is that you should feel confident you are not boring your audience. It only takes a split second to lose someone’s interest and can take quite a few more to regain it. Ensure colors are high-contrast: Most projectors do not display perfectly accurate color. Also, the rooms that you present in are rarely pitch black, even when the lights are out and curtains are drawn. This unfortunate truism means there will be less contrast onscreen, and even though they look slick, darker colors (like red on black) become difficult to read. Instead use light-colored text on a dark background or vice versa. Use legible type with a good weight: Just as you should opt for colors with high contrast, you also want people to be able to read your slides from a distance. Avoid thin and ultra-thin typefaces which have a tendency to disappear into their backgrounds. Also avoid difficult-to-read display fonts, unless of course the effect is intentional. Delivering Your PresentationWalk through your slides ahead of time: Attempt a dry-run of your presentation with your slides at least twice. This will help you figure out which slides might be irrelevant, whether the ordering is appropriate, as well as how to transition from one idea to the next. The more familiar you are with your slides and the narrative you intend to spin around them, the smoother your presentation will go. Check out the excellent tips in Learning to Love (or Survive) Speaking Events. Write a script: If you are worried about losing your place while you are speaking, write a script to sit alongside your slides that will jog your memory (simply two or three bullet points per slide). You can always keep this list next to you and refer to it while you present. Surprise your audience and yourself: Don’t include anything in your slide deck that bores you, or it will surely bore your audience as well. Among the ways to keep your slides interesting:
Your slides should reinforce these ideas. Try to imagine the possibilities with your deck. Look at other decks for inspiration. Be sure to attempt a creative approach toward your subject-matter, even if it means taking a risk. Doing so will make your presentation more memorable. Follow-UpOnce your presentation is over and done with (whew), try not to fully relax until you’ve followed through completely. Share your slides: Host your slides in a public forum for people to see and download, which will allow you to continue reaping the benefits of your presentation well after the event is over. You’ve invested time and effort into designing an awesome deck, so this is the least you can do for yourself. Slideshare is one appropriate network with a huge user platform of 45 million people. The free account provides an easy embed code, as well as viewing and download stats for your files (the pay-for account provides additional user analytics). Double check that your slides have uploaded properly, then make it widely known on your other networks (Twitter, Linked In, Facebook) that you have made these slides publicly available. If people like your deck they’ll be more inclined to download it, give their own presentations, and spread your message, and after all there is no better networking mechanism than one that does the work for you. Saying thanks: Others have generously expended time and energy to ensure you have a place to share your work and ideas. Gratefulness is an excellent networking technique (and general a great life skill) that improves your community. Be sure to:
Do you have any additional tips for designing a great slide deck? We’d love to hear your ideas. Photo credit: Some rights reserved by Gettyicons.com.
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| Freelance Confidential: Now Available! Posted: 21 Mar 2011 06:00 AM PDT
Last winter, we asked readers of FreelanceSwitch to contribute to a global survey on freelancing–over 3,200 of you responded! Get those statistics and you’ll learn the real numbers on the biggest questions which revealed some surprising new trends for the freelance industry. Did you know…?
What’s InsideParticipants in the survey received the general survey results for free, but we didn’t stop there! Freelance Confidential compares survey numbers to the 2007 survey to see what’s changing. We’ve also interviewed ten amazing success stories like Ed Gandia of International Freelancers Academy, James Chartrand of Men with Pens, FreelanceSwitch’s own N.C. Winters, an exclusive interview with founder Collis Ta’eed, and many more. You’ll learn the current trends and insights on big questions:
Still undecided? Check out the Freelance Confidential launch page to download free sample pages and see what others have to say about the book. Buy the BookWe’re really excited to offer Freelance Confidential in four great formats:
This is the first time we’ve been able to offer our books in epub and mobi formats, and make it available on Amazon. Let us know if you’d like to see more! Any questions?As the author, I’d be glad to answer any questions about Freelance Confidential or the freelancer’s survey. Ask away!
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| Top Freelance Jobs from Job Board – Week 3, March Posted: 21 Mar 2011 05:00 AM PDT Looking for a new client? The FreelanceSwitch job board is a great resource of freelance gigs and opportunities. These opportunities are in various fields, from development to writing to design, and come from a wide range of potential clients. The job board is hand-moderated by dedicated staff and volunteers from the freelance community. Each week, we’ll feature a selection of the best job opportunities posted for the week. This week, we’re featuring jobs in freelance blogging, Wordpress development, web copy editing! To apply for any of these jobs, simply pick up a FreelanceSwitch membership for an affordable $7 a month. See something you like? Join now!
Beauty Blogger / Freelance Writer/ Social MediaWe are looking for a blogger or freelance writer in the Beauty Industry that has experience to write some articles for us – writing on the latest trends and news along with how-to's, etc in the Hair Industry. We need someone who has a following that can increase our fans on our Facebook and Twitter pages. This is a contract position. Job Requirements: – Must be a self starter who can create topics and content based general guidelines – Internet and research savvy, strong computer skills, strong familiarity with social media – Must have a strong following via your blog, Twitter, Facebook – Excellent written and verbal communication skills To Apply: – Send us a cover letter on why you're a good fit for this position and your resume – Send writing samples, link us to you blog or other articles that you've had published online Freelance Junior-Mid Level Web Designer Needed!A fun & quickly growing interactive agency is looking for an awesome Junior-Intermediate Level Web Designer for freelance hire that has experience designing for the web and/or user interface design. You must possess a great attitude, high attention to detail, and excellent communication skills. You must demonstrate strong creative and conceptual skills, and be able to take design direction when needed and be able to build off current art direction. You should also be able to work remotely during regular work hours. Key Requirements:
Freelance Copywriter for Tropical Vacation ResortI need a copywriter/journalist with experience in travel, resorts, hotel industry to polish some copy that I have received from the client. The project is a resort destination that is in the planning phase and I need someone to quickly polish the current copy for the website and marketing materials. Wordpress RegularWe’re looking for a competent Wordpress developer for regular CMS projects for our ever growing client base. The person needs to be reasonable with cost as the work ‘will be regular’ and have a some examples of wordpress sites they have previously built…and at least one of them we would like to see the backend coding structure to ensure credibility. The turnaround time on these projects must be immaculate. Wordpress ProgrammingI need an individual programmer freelance who can create wordpress themes/sites from psd files. I have multiple projects open and I’m looking for something reliable and with a fast turnaround. Need somebody who is professional and very strict with deadlines. Please send portfolio of wordpress sites and rate for a regular 5-6 wordpress project.
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